What to Invest in First: A New Business Owner’s Cheat Sheet

You finally did it. The business is live. The logo’s sharp, the elevator pitch rolls off your tongue, and your friends are already calling you CEO. But now comes the part they don’t glamorize — the money moves that determine whether you build something sustainable or flame out before your first tax return. Every new business has to make decisions under pressure: where to spend, when to wait, and how to avoid sinking capital into distractions. This isn’t about budgeting like an accountant or marketing like